AVATARC IDENTITY
AVATARC is a team made of highly qualified professionals who have the expertise to develop projects inside the virtual world with architects, programmers, videoproducers, and communications and marketing experts. In the real world, Avatarc exists in Milan, Rome, and Siena; in the SecondLife virtual world it is located on Avatarc Island! A laboratory, born with the objective of applying creative research methods to the language of the virtual worlds, Avatarc utilizes interaction and communication design studies to three-dimensional planning. Avatarc constantly seeks to apply new technologies; because of its experimental character, the team develops original communication solutions that can transfer cutting-edge experiences in communication, production and cultural markets.
Our MISSION
Avatarc’s mission is to communicate corporate identities in virtual worlds. To bring suggestions and ideas into the workplace, offering companies new approaches to job sharing, various kinds of integrated communication, architecture that is coherent with their brand identity and is also imaginative and surreal; to spread the culture of the virtual world as the newest job instrument; to offer corporations the best way to diffuse their own contents in virtual environment. Using the interactive power of new technology, web opportunities and the adaptability of video language, we can create experiences that represent new trends in communication and multimedia use.
Our VISION
We are constantly exploring and using the latest technology, expressive languages and art. Our approach to communication and design is based on making experiences that transport the public beyond traditional ways of interaction in virtual worlds. Our expertise allows us to understand better contemporary practices that, more and more, see communication connected to other fields of the creativity: it enters into daily life and working life, it relates closely with architecture, design, social and anthropological sciences, fashion, music, and the environment.
Our METHOD
Avatarc creates with imagination, professionalism and innovation. It is a lab with high-tech content that is incorporated into the planning process. Customer involvement is crucial in the development process so that the end-users understand the real context of action. Following a multidisciplinary approach, we collaborate closely with experts from other disciplines and work with research infrastructures depending on every specific project.
Our MARKETS of reference
- Cultural industry
- Operators of art and museum institutions
- Agencies of territorial promotion
- Educational industry and research centres
- Entertainment and performing arts industry, show business
- Communication and journalistic agencies
- Movie and audiovisual industry
- Business companies
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