One question we are frequently asked is why use 3D for a collaboration environment. While it might be possible to build a 2D tool with functionality similar to Second Life or MPK20, the spacial layout of the 3D world coupled with the immersive audio provides strong cognitive cues that enhance collaboration. For example, the juxtaposition of avatars in the world coupled with the volume and location of the voices allows people to intuit who they can talk to at any given time. The 3D space provides a natural way to organize multiple, simultaneous conversations. Likewise, the arrangement of the objects within the space provides conversational context. In terms of data sharing, looking at objects together is a natural activity. With the 3D spacial cues, each person can get an immediate sense of what the other collaborators can and cannot see.
At last, 3D becomes fundamental when people work together on a physical project, for example the prototype for a design object or even an architecture: the revolution of virtual worlds allows collaborators to work at the same time on the same object, modifying its forms, colours, textures, automations.
Second Life with nearly 10 million registered inhabitants (avatars) represents a universe of extraordinary opportunities for companies. From paradise in which trying new personal experiences it is becoming more and more ideal place for forward-thinker companies: new modalities of interaction, marketing tests, new approaches in sale, launch and promotions of new products, events, are only some of possible activities inside of a world where socialisation it has a new dimension in order to express itself and companies a new territory to explore.
team
member
other
